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「鹤岗道闸」道闸广告效果

日期:2019-08-03 14:25

鹤岗道闸道闸广告效果

 

道闸广告媒体特色

 

Advertising Media Characteristics of Gate



1)视觉打击力强大。

 

Strong visual impact




2)精确投放驾车的主流消费人群。

 

Mainstream consumers who drive accurately


3)强制性展示,99%以上的到达率。

 

Compulsory display, more than 99% arrival rate


4)广告信息独享。

 

Advertising Information Exclusive



5)动态展示。

 

Dynamic display



2、道闸广告媒体的优势

 

Advantages of Gate Advertising Media



1)广告受众质量高:均为市区非常具消费能力的中高收入群体

 

Advertising audience of high quality: all of them are middle and high income groups with strong consumption ability in urban areas.



2)选择性和针对性强:根据广告主对其广告受众的选择,道闸广告直接将广告信息传递给真正的受众,具备强烈的选择性和针对性,其余媒介只能将广告信息笼统地传递给所有受众,而不管受众是否是广告信息的目标对象。
 

Highly selective and targeted: According to the advertiser's choice of its advertisement audience, the gate advertisement directly transmits the advertisement information to the real audience, which has strong selectivity and pertinence. The other media can only convey the advertisement information to all the audience in a general way, regardless of whether the audience is the target of the advertisement information or not.


 



 


3)广告持续时间长:一个30秒的电视广告,它的信息在30秒后荡然无存。道闸广告则明显不同,在受传者作出非常后决定之前,可以反复多次读取广告信息,直到非常后做出购买或舍弃决定。



Advertising lasts for a long time: a 30-second TV advertisement whose message disappears after 30 seconds. Gate advertisements are obviously different. Before the recipient makes a final decision, the advertisement information can be read repeatedly until the purchase or abandonment decision is made.

 

 


4)具备强迫受众读取的特性:不同于报纸杂志广告,道闸广告信息直接面对着进出大门的司机和行人,可以无限次进入他们的眼球从而影响其购买行为。

 

It has the characteristics of forcing audiences to read: unlike newspaper and magazine advertisements, gate advertisement information directly faces drivers and pedestrians entering and leaving the gate, and can enter their eyes infinitely, thus affecting their buying behavior.




5)高效的广告传播:广告主在投放广告之前,可以参照小区人口统计因素和地理区域因素选择受传对象以保证非常大限度地使广告讯息为受传对象所接受,真正作到有的放矢。每天平均5次的阅读频次,广告信息准确、集中、反复地定向传播

 

Efficient advertising communication: Before advertising, advertisers can select the target audience by referring to the demographic and geographical factors of the community, so as to ensure that the advertising message is accepted by the target audience to a great extent. Average reading frequency is 5 times per day. Advertising information is accurately, centrally and repeatedly directionally disseminated.

 


6)具备可测定性:发布广告之后,可以借助产物批发数量的增减变化情况及变化幅度来了解广告信息传出之后产生的效果,从而选择以后的投放小区。这一优势超过了其余广告媒体

 

Determinability: After publishing the advertisement, we can use the increase or decrease of the wholesale quantity of products and the range of change to understand the effect of the advertisement information after its dissemination, so as to select the subsequent districts. This advantage outweighs the rest of the advertising media.



 

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